B.U through fashion

So, finally, I need to hand-in my thesis by 17th June. My thesis is on advertising, teens and self-esteem.


Different experiments were tried before the final project, such as, an interactive process magazine where one could see a person changing, starting from spontaneous photography to poses and photoshopped images. Before this experiment 5 stages for different photography styles used in advertising were determined, with the help of previous research and campaigns:
1. Spontaneous Photos – grab character, spontaneity, personality, hobbies
2. Aware of the camera but still herself – having fun and the character is still seen
3. Fake poses – character is diminishing and ambient is changing
4. Provocative – looks that try to grab attention and provocative poses – maybe with double meanings
5. Objectified – no more character
This experiment did not succeed because the process did not stand out and it seemed liked a normal photo-shoot.

Process Images - From spontaneous to posed photos

These experiments helped for the final idea.
For this thesis a company named ‘B.U through fashion’ was created and its teen awareness campaign magazine was named, ‘Closer'.


‘Closer‘ Magazine is an awareness campaign magazine aimed at teens. It is made of ‘real personalities, real girls, true fashion.' This study did not blame and did not focus on adverts as the cause of teenage problems, but focused on how to help teenagers believe more in themselves and it also emphasized on the importance of personality.


The idea was that of an online teen magazine made of spontaneous and candid photos of different women and teenagers. First, a photo of the person was taken without them noticing. Then, after showing them their photo, interviews about the photo taken and also about themselves, were carried out. This means that they created the magazine and that the photos used showed their personality with no poses, no retouching and nothing fake. This teen magazine aims to show different personalities and to help teenagers understand what means being you through fashion and through your own personality. Apart from the online magazine, the campaign also included posters, which used each participant in the magazine with the adjectives given.


The aim of this research project was to make a different awareness campaign to help teenagers be ‘models‘ with their personalities while having self-esteem and self-confidence subtly advertised. Questions like these led me to this project; How to raise awareness in order to show that one‘s personality can be given more importance than looks? How can I show everyone as he/she is, and threat him/her as a star, and most of all, let teenagers be who they really are? Finally, this campaign can be found on Facebook.

One can like the B.U through fashion page on facebook and find the link to the magazine and the campaign posters. A feedback survey can also be filled out.
CLOSER ONLINE MAGAZINE here


This project was also featured on Pavli Style website.

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Stencils & Spreads

After creating my font inspired from the Georgian alphabet, I designed the posters which can be seen in this post. Meanwhile I had done these experiments & stencils:

Stencils:

After this task I was given a random subject to search on and create 4 spreads following the same grid and inspired from the word given. The subject I searched on was 'Dirty', which could be interpreted in different ways. I had to take the photos to include in the spreads and choose the articles. After a lot of experiments, I presented these final spreads:

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Aloaa Fragrance Pebbles

One of the modules of the previous semester was that of designing a beauty product (make-up or fragrance). I had the idea of designing an accessory range for different fragrances. 


In today’s hectic life and with everyone on the go, time is a constraint. The sense of smell plays a vital role in our sense of well-being and quality of life. Everyone feels the need to have a pleasant smell, mostly while interacting with others in everyday life.


My idea is that of having a fragrance carried with you without the need of spraying and that lasts more. I thought of solid perfume (like the ones we place in wardrobes) that can be bought in the form of a pebble. These can be found in a packet of 25 in a different fragrance, size and colour to match with different clothes. A pebble can be put in the accessories that can be bought with the fragrance or separate, like necklace, bracelet/bangle, watch and ring. These accessories can be made for both women and men. With time the pebble dissolves and releases the fragrance that is why you buy these in a packet of 25.

Icons

Detailed illustrations for the whole brand:

 Later I was selected to print the 3D model for the final exhibition. It was the first time that I created a 3D concept, apart from the module of the DStretch Group work. The first semester incorporated both 3D and Graphic Design, but the last semester is all focused on Graphic Design.

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